About
Being enthusiastic about creating Value in Market Access
Our Philosophy
The drug- or medical device development journey is long and complex. Filled with obstacles, unknowns and potential stumbles at every corner.
What if working with multiple stakeholders, each in their own silos, becomes difficult to coordinate, resulting in delays or deliverables that do not align?
What if you uncover evidence gaps that require innovative solutions for generating the data you need?
What if you get approval but you are not properly set up for post-market and reimbursement?
We start with a single point of contact guiding you through the entire process, uncovering opportunities throughout your product-lifecycle. Every stage is shaped by a senior level expert with accomplished expertise, built on a lifetime of professional rigor and scientific integrity. With us you get one team with the experience and therapeutic knowledge required to generate the high-quality evidence you need to support a successful launch.
Working side by side with you at every stage, we are part of your team, with one dedicated goal: to bring your product to success.
Who we are
As accomplished senior industry experts with a years-long multi-market experience in pharmaceutical Market Access and people training, we strive to pass on our knowledge to our valuable clients and support them on their Market Access journey to success.
We are therefore dedicated to our clients by providing high-level experience in Market Access, HEOR and personal- or team-training. Our purpose is to facilitate the professionals' interactions and to empower constructive decision-making in healthcare, thus supporting product access for patients and drive value in healthcare.
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We have a deep understanding of the pharma payer, reimbursement and HTA landscape in major Anglo-Saxon as well as in German speaking markets (including Switzerland), and in the Central & Eastern European markets.
Our Vision
We strive to facilitate access to innovative health technologies for all people in need, to make the world a healthier place
Meet the team
Daniel Nicolas Meier, Dr. med., BBA
Co-founder and Executive Director
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Being a trained neurosurgeon with several years of clinical experience, Daniel switched to the Public Health sector, where he developed and implemented Integrated Care Programs addressed to patients with chronic diseases for a major Swiss health insurer.
His career in the pharmaceutical industry began as Regional Product Manager for the Central & Eastern European markets, followed by a position as Sales Manager, leading a highly motivated sales team and taking responsibility for their sales performance.
Before founding Squares d.o.o. Daniel held senior management and leadership positions in Market Access operating in Switzerland, Germany and Austria for many years. He successfully managed several product launches by applying innovative approaches from early pre-launch stages, product launch and reimbursement, to post-launch activities, using early patient access schemes, inventive pricing & contracting models and holistic treatment models, to name a few.
Daniel's previous working expertise allows him to deeply understand the perspectives and values of clinicians, payers and government officials. This insight is crucial when developing and communicating the value proposition of a pharmaceutical product to stakeholders.
Ivona Pavicic, M.Ed., PR Professional
Co-founder and Managing Director
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As a trained educator and instructor, Ivona has gained extensive experience in personal, group and team training. Throughout her career as a lecturer she has managed to teach highly complex contents to her audiences, empowering them for their future business endeavors.
As an accomplished Public Relations professional, with working experience in health and government institutions, as well as in the pharmaceutical industry, Ivona has planned and developed PR-strategies and campaigns for brands and organizations, identifying target audiences and creating information tailored to audience preferences. Furthermore, she handled crisis communications for her clients, and managed relevant market research and data analysis, using a wide range of media to build and sustain a positive public image for her customers and their brands.
Our Clients' Testimonials
"It was a pleasure for our team to attend the training session provided by Squares. The tips and tricks were highly valuable for the launch preparation of our biotherapeutic. Absolutely recommendable!"
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Medium sized Company
Global Value & Access Lead
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"Mr. Daniel Meier supported us after a previous reimbursement rejection in Switzerland. Thanks to reshaping our Value communication strategy, as well as to Daniel's intrinsic knowledge of the Swiss reimbursement system and his extensive network, we finally succeeded in getting our product on the reimbursement list. Further on, Daniel supported us with the reimbursement of another product on the German market, which went smooth and uncomplicated. If you are looking for a reliable and competent partner to provide market access for your products, go to Squares."
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Small Biotechnology Company
Director Pricing & Reimbursement DACH
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"The Squares team brings invaluable insight and knowledge, covering the full range of expertise within pharmaceutical market access."
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Mid-sized Specialty Pharma Company
CEO
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"Our team booked a scientific lecture about the development, causes and therapy of cancer, with focus on the latest treatment options, in order to better understand the contents of increasingly submitted reimbursement requests. The lecture provided by Squares was very insightful and delivered in a clear and comprehensible way, given the complexity of the subject matter and the fact that many of our team members had no scientific background. It was very helpful and empowering."
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Health insurance Company
Department Leader