Communication
Talking About Everything You Need
Although there is no product available to purchase yet, the right communication can help raise attention to an issue that was not recognized so far, but which is now primed for your solution.
Creating a momentum by increasing the awareness about a disease and its current treatment, has to start at the earliest pre-launch stages. Awareness campaigns need to address the following questions:
It is particularly important to determine how to successfully communicate your product to key influencers and how to establish a medical need in a way that reverberates with patients and providers.
​
There is a variety of ways to generate awareness:
Communication is the key to achieving success in Market Access!
Even with a solid evidence base, it is paramount to effectively integrate your findings in your value communication strategy and to present it in a way that resonates with your audience.
Several tools can be used to successfully communicate the value of your product:
We will guide you through reimbursement and the HTA-submission process, where the Product Value determines access decisions. We are experts in communicating your Product Value in a language that resonates with the key stakeholders.
KOL-Management
Key opinion leaders are experts, such as healthcare providers, insurance professionals, patients, caregivers, and others who can share valuable expertise, opinions, and perspectives in managing a disease state.
​
KOL-Management is the process of identifying and engaging experts whose insights are essential to drive a communication strategy (awareness building) and to provide precious inputs for a value proposition (evidence generation).
​
KOL-Management can be broken down into the following components, Squares can support you achieve:
-
KOL-identification, -segmentation and contracting
-
Collection of information & insights
-
Analysis of collected information and post-engagement assessment.
Payer- and HTA engagement
Dossier writing, submission and negotiation is just one part of Payer & HTA engagement.
​
However, manufacturers should start an open and transparent communication with respective decision makers, in the pre-launch phase, way before a reimbursement submission is filed, in order to be best prepared when requesting access to market.
Payer & HTA engagement is therefore an integral part of a consequential launch preparation.
​
At Squares we are happy to support you with all aspects of payer & HTA engagement as part of your launch strategy plan.
Company communication strategy
The result of a survey showed that over 40 per cent of companies inquired neither had a formal communications plan, nor a crisis plan to handle communications during an emergency.
​
In times when a YouTube video can go viral and change the entire playing field in days, forward planning makes nothing but common sense. What are the elements of an effective communications plan and how can it be implemented?
-
Market intelligence
-
Definition of Goals & Objectives
-
Definition of audiences
-
Development of communication tactics
-
Strategy success measurement & evaluation.
​
At Squares we are happy to help you create and implement an effective company communication strategy.
